Aite Group Reviews the Deployment of Pay By Touch Technology

Boston, MA - 23 January 2007

Aite Group provides an in-depth review of the deployment of Pay By Touch technology at a grocery store named Green Hills. Nine months after the introduction of Pay By Touch's SmartShop loyalty and payment solution, 25% of Green Hills' sales are made via biometric payments, and 28% of those are processed over the Automated Clearing House (ACH) network.

In a new report, Biometric Payments and Rewards: A Case Study, Aite Group discusses the roll-out of Pay By Touch technology at Green Hills, a one-store grocery that is headquartered in Syracuse, NY.

"Given the economic context in Syracuse, NY, Green Hills' pre-existing high average sales per square foot, the sophistication of the previous loyalty program, and the store's stagnant top-line sales in the years leading up to SmartShop's roll-out, the impact of SmartShop on Green Hills' financial performance is impressive," comments Gwenn Bézard, a Research Director with Aite Group and the author of the case study.

In the United States today, beyond two-tier pricing schemes (e.g., grocery stores) and loyalty programs that are tied to private-label credit cards or dual cards (e.g., specialty retailers), most retailers lack sophisticated loyalty programs. The development of private- label merchant debit/prepaid payment and reward programs is a significant trend that has the potential to reverse that situation, as illustrated by Green Hills' story.

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