Berkery Noyes, the leading independent investment bank serving the information, media and technology markets, announces that it represented BNP Media in its acquisition of the Professional Services Division of Ascend Media. Terms of the transaction were not disclosed.
The assets acquired by BNP Media include the Food, Beverage and Packaging Group and the Gaming Group of magazines, conferences, web sites and tradeshow, which together formed the Professional Services Division of Ascend Media.
The acquisition coincides with entry into these markets by Clear Seas Research, BNP Mediaâs market research company, and offers a compelling strategic fit in an industry that increasingly relies on hard research data to support advertising and marketing spend.
The addition of these assets makes BNP Media the global leader in food, beverage and packaging information. BNP already owned the Prepared Foods and Food Engineering titles, along with Packaging Strategies, a conference, newsletter and multi-client report business.
âBNP was attracted to Ascendâs Professional Services Division because it has done a terrific job integrating print advertising, events and online media, and these two groups are a real gem in the B2B media market,â said Kathleen Thomas, the Berkery Noyes managing director who orchestrated the transaction on behalf of BNP. âThe transaction points to the strong demand for high-quality business-to-business media assets, which have been commanding historically high interest levels in the current market.â
The Food, Beverage and Packaging Group, based in Deerfield, Illinois, are vertically integrated food industry and retailing information businesses which are accessible to customers through a combined marketing, advertising and rate program available to take advantage of targeted market penetration. The Gaming Group is based in Las Vegas, Nevada, and is comprised of two leading magazines and the industryâs premier trade shows and events.
Berkery Noyes acted as financial advisor to and assisted in the negotiations on behalf of BNP Media.