Perfect Information, a global provider of financial information, today announced the appointment of Roberta De Gregorio as CRM Marketing Manager, as part of its commitment to lead the market in customer service. The customers' needs have always been at the forefront of Perfect Information's product development and it is of paramount importance that the customers' requirements are truly understood. Roberta's role will involve the highly detailed capture of clients' requirements and the further development of customers' workflow processes in order for Perfect Information to continue developing products that provide real value. Included in her remit, Roberta will also head up marketing, providing continual benefits to both existing and prospective customers.
"Customer centricity is our priority," said Greg Simidian, Managing Director, Perfect Information. "To underpin our dedication to delivering products that add real value, we have taken on Roberta to fully understand clients' workflow, enabling us to continue building products that our clients truly want. Roberta has a rare mix of experience in both CRM and marketing and we are looking forward to the impact she will have with both clients and internally."
Prior to her appointment at Perfect Information, Roberta was co-founder and director of Bamboo PR, a specialist financial and IT PR and marketing agency. At Bamboo, Roberta was responsible for customer relationship management, ensuring Bamboo was embedded with its customer-base. Roberta was also responsible for directing and executing marketing and PR campaigns for the client base.