Tridion, a leading global provider of Web Content Management (WCM) software solutions, announced today it has signed an agreement to be acquired by SDL International, the leading provider of Global Information Management (GIM) solutions for â¬69 million. The acquisition is expected to close within the second quarter and remains subject to conditions, including SDL shareholder approval and a successful share issue by SDL to fund the acquisition.
The combination of Tridion and SDL will deliver the industryâs most comprehensive Global Web Content Management solution for communicating with multiple target audiences on a global basis. Tridionâs market leading Web Content Management system, combined with SDLâs Global Information Management technology delivers a seamless solution that enables organizations to create and translate content once, and re-use it across all web requirements in corporate communication, marketing, sales and customer service or support in any language. By providing both award-winning technology and services, the combination of Tridion and SDL will offer multinational organizations a total solution to compete in todayâs global economy.
âWe are delighted with todayâs announcementâ says Pieter Varkevisser, CEO of Tridion. âBy joining SDL, we will realize our strategic goals faster; a broader solution offering, larger critical mass and global reach. Tridion and SDL share a joint vision and our respective solutions and service offerings are completely complementary. We expect that by joining forces, we will make a difference in our global marketplace just as we help our customers do in theirs. We look forward to further accelerating our growth supported by the additional opportunities the SDL group provides.â
Leading industry analyst firm Forrester Research states that the Web has become a primary means of communicating and interacting with external constituencies, including prospects, customers and partners. Consumers and businesses have ever higher expectations and expect their customer experience to be tailored to their specific needs and preferences. Communication in the native language of the customer is a strategic differentiator to meeting todayâs market expectations. The combination of Tridion and SDL will be in prime position to capitalize on these market trends.
âAt a time when access to information is the currency of business, information assets are critical to the current and future competitiveness of any organization,â says Mark Lancaster, Chairman and CEO of SDL. âThe acquisition of Tridion is an important step in our ability to offer a total solution to our customer base. The combination of SDLâs Translation Management System combined with Tridionâs advanced WCM technology enables organizations for the first time to not only create, but specifically maintain multi-lingual web experience for their customers. With communication becoming increasingly web centric, Global Web Content Management represents a key element of our Global Information Management strategy.â