Within the project an in-house processing centre will be implemented, that will allow Russ-Bank to effectively manage card enabled delivery channels, to support innovative card based products and new retail services for individuals and small businesses, thus facilitating further geographical expansion of the bankâs card business.
The SmartVista Suite will also provide facilities to support cross-sales of retail products in the framework of Russ-Bankâs joint initiative with insurance Holding Company âRossgosstrakhâ. Benefiting from the integration of financial and insurance services, Russ-Bank will be able to offer co-brand cards to Rosgosstrakhâs policyholders, that will help attract new customers and increase the range of available services. Russ-Bankâs customers already enjoy a range of discounts and preferences applied to Rossgosstrakhâs voluntary insurance policies.
Russ-Bankâs in-house processing center will be based on the BPC SmartVista Suite: SmartVista Front-End switching system, SmartVista Back-Office card management system and SmartVista CardGen card production system. The SmartVista functionality, implemented within the project, will allow the bank to issue and acquire cards of Visa and Master Card international payment schemes and to support innovative card based financial products, such as Instant Issue cards, credit cards with overdraft, revolving credit cards, etc.
The in-house processing center deployment will much contribute to the bankâs business strategy aimed at creating a fully-fledged retail banking infrastructure through the aggressive expansion of branch network in Russiaâs regions and big industrial cities. Due to the unique combination of SmartVista scalability and flexibility, Russ-Bank will be able to make card services widely available in all its retail outlets, to open self-service branches and to launch regional card programs, all through a single IT platform.
âThe key strategic goal of our bank is to establish itself as a leader on the retail financial services market. Building up a reliable IT platform to support large-scale retail projects is an important step on this way. We are confident that the implementation of an in-house processing center based on the modern future-proof software solution will much contribute to the fast growth of our card and retail businessâ, - said Albert Zvezdochkin, Head of Retail Business Department, Russ-Bank.
âThe bankâs retail business development strategy must be supported by a high performance, functionally rich transaction processing solution, able to boost the bankâs current and future card projects in financial and other sectors. We highly appreciate the trust that Russ-Bank has put into BPC and the SmartVista Suite, and we believe that the in-house processing center to be deployed will provide all necessary facilities to help the bank achieve the rapid growth of client base, regional branch network and product portfolioÂ», said Anatoly Loginov, President of BPC Group.