ATLANTA/JERSEY CITY, March 15, 2006 â CheckFree Corporation (Nasdaq: CKFR) today announced that Clearbrook Financial, LLC, a financial solutions provider to the institutional investment community, has selected CheckFree APLSM to provide advanced portfolio accounting for the Clearbrook Investment Management Platform. Selected because of the proven connectivity, scalability and functionality of its APL platform, CheckFree has been deployed in Clearbrook Financialâs North American operations as an integral component of its institutional asset management offering.
By incorporating CheckFree APL into its open architecture portal platform, Clearbrook Financial is able to offer advanced portfolio performance measurement to enable transparency, promote client advocacy and streamline new business processes. The Clearbrook Financial platform offers a single point of entry to best-in-class investment management services while facilitating end-to-end operational efficiency. The system also incorporates customer clearing capabilities, billing and a web-based work station that enables institutional investors to cull through a broad collection of managers and investment styles and monitor multiple portfolios, either for themselves or for their clients.
âClearbrook chose CheckFree APL after a thorough evaluation of the prominent vendors,â said John Morris, Chief Executive Officer of Clearbrook Financial. âWe came to the conclusion that by integrating CheckFree APL into our Investment Management Platform, we can leverage the most efficient performance reporting engine in the industry to provide our sponsors with unparalleled portfolio performance measurement. In addition, we will be well poised to migrate to CheckFree EPLSM, the next generation platform, as it is rolled out.â
Morris further noted the widespread use of CheckFree APL by numerous money managers and separate account managers, many of whom participate in Clearbrook Financialâs platform, as a significant benefit. âCheckFreeâs proven track record of success in providing a platform with broad access to industry participants helps us grow our business using a common operating protocol platform for Separately Managed Accounts. CheckFree APL allows us to offer managers participating in our business a platform that is familiar, efficient and enables them to easily interface with us and the custodian.â
Clearbrook Financial is an advocate of the transition of CheckFree APL to its next generation platform, CheckFree EPL (Enhanced Portfolio Lifecycle), which Clearbrook views as a complementary fit to its open architecture operating model. CheckFree EPL is web-based and is being developed using Microsoft .NET technology to deliver superior business, operational and cost efficiencies to broker/dealer firms, money managers and registered investment advisors.
âForward-thinking customers such as Clearbrook recognize CheckFree Investment Servicesâ years of commitment and experience in the industry, and the value of this vision combined with investments in technology advancement as APL clients move to EPL,â noted Alex Marasco, executive vice president and general manager at CheckFree Investment Services. âAs Clearbrook Financial continues to expand its integrated, state-of-the-art platform, CheckFree APL and EPL will provide the scalability, connectivity and functionality required to grow with its business. We anticipate the evolution to the next level of technology to enable performance, transparency and client advocacy to benefit investor clients. We are proud to partner with such a market innovator and welcome them as a participant on the CheckFree platform.â
CheckFree APL delivers an innovative, advanced Separately Managed Accounts platform that provides remote processing services to sponsor firms, money managers and financial advisors for the automation of investment management, trading, portfolio performance and investor reporting. CheckFree's platform enables approximately 100 of the top Wall Street sponsor firms and 150 separate account managers to interface with each other, and operate in a straight-through processing environment. Institutional money managers also use CheckFree APL to enter and maintain account data, manage trades and measure portfolio performance.