DataSynapse, a global provider of application virtualisation software, has made two senior sales appointments to drive the adoption of application virtualisation technology in the UK and Nordics.
In a newly created position, Martin James has been appointed as general markets sales director to support the firmâs rapidly expanding business in the telecommunications, media, manufacturing and energy industries. Christopher Nathan has been promoted within the company to financial services sales director to strengthen DataSynapseâs leadership position in the financial services industry and build on its continued growth in Europe.
Both James and Nathan will focus primarily on business development in the UK and Nordics and will report into Willy Ross, DataSynapseâs managing director of Europe, Middle East and Africa (EMEA).
âWe are seeing a tremendous demand in both traditional financial and non-financial industries for virtualisation technology that can drive improved performance, while lowering costs,â said Ross. âMartinâs extensive experience and proven track record in software sales and services combined with Christopherâs strong experience in capital markets will enable us to continue our strong momentum in these key European regions.â
James comes to DataSynapse from OpenPages, a governance, risk and compliance management firm. Working as the first European employee in the role of regional director for EMEA, James was responsible for opening its UK, French and German offices. In 2002, James worked as EMEA sales director for Sonic Software, responsible for building the companyâs European sales team. James has also held senior sales and marketing positions at eXcelon Corporation, Candle Corporation and Computer Associates.
âDataSynapse is leading the industry in terms of its innovative approach to application virtualisation and I am honoured to be part of such a dynamic and growing organisation,â said James. âI'm excited to be part of the team that is helping enterprises leverage a real-time infrastructure to optimise their IT operations.â
Newly promoted Nathan has worked with DataSynapse for three years and has been highly instrumental in growing DataSynapseâs financial services client base. Nathan has over 15 years experience in capital markets and joined DataSynapse from Pinnacor (now Dow Jones) in 2003 where he worked as vice president and general manager in EMEA. Nathan has had postings in Hong Kong, New York, Paris and London, spending five years working for Bankers Trust spin-off BankStat, providing risk management solutions to global financial institutions. Nathan has also held several senior sales and management positions within Thomson Financial.
âIâm excited to continue being part of such a successful technology company that enjoys an incredible reputation throughout Europe,â said Nathan. âDataSynapseâs innovative software solutions create a more agile and responsive IT infrastructure that enables our clients to realise maximum business value. Our proven domain expertise in the financial services markets in Europe will enable us to continue our sharp business growth in the region.â
Since its inception in 2001, DataSynapseâs business expansion has been enabled by its annual revenue growth, which has more than doubled year upon year. In 2005, the firm finished the year with more than â¬20 million in sales and responded to intensified market demand by opening new offices in Frankfurt, Milan and South Africa. To support its tremendous growth and maintain superior client service, the company increased global headcount by 40 per cent, reinforcing its market leadership position.