Mr. Paraskevas will report directly to Mr. Yves Guertin, President & CEO of Exactsoft Technologies and be responsible for all business development initiatives within Exactsoft's UNIBANX investment and wealth management solutions, its distribution and relations with channel partners and resellers, driving strategic relationships, and designing and executing marketing plans.
He brings more than 12 years of software product marketing, and over 18 years of business development and strategic partnering experience to Exactsoft and will assist senior management in the development and execution of the company's Caribbean, North American and European marketing initiatives. This includes developing institutional and financial clients, creating new sales strategies, marketing communications, public relations, product and channel marketing, as well as competitive intelligence and industry research.
âI am extremely excited to have Anthony join Exactsoftâs executive team, where we will benefit immensely from his direct experience in enterprise, financial accounting, CRM, project management, and consultative solutions experience, a proven record of market successes, and a passion for technology,â said Yves Guertin, President & CEO of Exactsoft Technologies. âMore than ever, Exactsoftâs growth opportunities abound as a result of our strong product innovations and the expertise in our markets. Anthonyâs leadership of global technology, sales, marketing and consultative services will help us fully realize the growth opportunities before us. The innovative nature, expertise and determination for success that Anthony will bring to Exactsoftâs management will help accelerate it's growth efforts and expand market opportunities and partnership opportunities.â
âMy career path has allowed me to gain extensive experience, contacts and skills in all aspects of product management, marketing, and business development in a multitude of industries and services,â said Anthony Paraskevas. âI am confident that I will play an insightful role at Exactsoft's product expansion. Iâm particularly excited about the companyâs strategic direction to focus on its core products which strengthens its position as a market leader in the solutions they provide. Exactsoft is poised to deliver great products and services over the next couple of years. As a software leader, Exactsoft offers limitless opportunities. It is a very exciting place in which to contribute and work to change the market. My first job at Exactsoft will be to understand the needs of the Caribbean, European and North American investment communities and our Unibanx users, be they private banking, investment professionals, institutional customers, or industry analysts. I intend on building confidence in our products and services, by demonstrating to our clients and channel partners where Exactsoft is headed and why they should be a part of our mission. We will be focused on the right messages to clearly communicate the monetary and operational value of Exactsoftsâ UNIBANX and related products and services, in helping our partners service and retain their valued clients.â
Prior to joining Exactsoft, Anthony was Vice-President, Marketing, Business Development and Strategic Alliances at ALCiE Integrated Solutions, responsible for the development of its business, marketing, partnerships, and web strategies. He also gained valuable experience in managerial positions for various companies specializing in the development and implementation of business software solutions, IT services, networking, and professional services, including: Systemcorp Enterprise Project Portfolio Management Software (now pasrt of IBM), NetX Software, Mi6 Marketing Intelligence; Air Canada-enRoute, American Express, and Bombardier-Canadair. Among his past clients and industry responsibilities have included banking and financial institutions, investment and mutual fund companies, the American Bankers Association, the Canadian Bankers Association, the Canadian Interac Association, Fortune 1000 multi-nationals, US and Canadian government agencies, and software and technology partners including Oracle, Microsoft Business Solutions, CIO.com, KnowledgeStorm, and Ziff-Davis.
He is credited with helping companies grow from a single product, single audience focus to successfully marketing multiple products to multiple audiences and expanding users, product features, and communicating return on IT investments throughout North America, Europe and the Caribbean. Anthony has a Bachelorâs degree in Economics and International Relations from Concordia University, taken the Canadian Securities Courses, and an Executive Certificate in Corporate Communications and Marketing from York Universityâs Schulich School of Business.