Columba looks to the future for business decision making in the financial community

Dean Ratcliffe, founder and CEO of Columba, believes that his organisation has created a new model for business decision making within the financial community.

Ratcliffe explains; "Current information systems are based on historical events. Over the last twenty years the electronic provision of news and pricing information has reached a pinnacle of speed and efficiency, whilst the Internet is rapidly reducing the cost of supply."

"Decisions in the financial community are based on speculation and rumour about the outcome of a future event; historical data serves as a backdrop to these decisions, but it needs to be presented in the context of future events and in conjunction with a range of predictive tools that aid the decision making process. To date there has been no technological or information support for a future based decision making process."

Uniquely, Columba combines high quality international content and open, innovative software with years of industry experience to help buy and sell side customers maximise the benefit of their future events data and related research.

Having recently expanded their commercial operation with new hires, an acquisition and client wins Columba are well placed to assist clients take advantage of this new business information structure that has the future as its focus, not the past.

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