London â May 23, 2005 â Sterling Commerce, the multi-enterprise collaboration company has today announced the opening of a new office in Dublin to serve its growing Irish customer base. The new office will be led by David Czerniak, recently appointed as country manager for Ireland, who will be responsible for driving sales of Sterling Commerceâs portfolio of multi-enterprise collaboration B2B solutions in the Irish market.
As country manager, Czerniak will also be tasked with maintaining and growing Sterlingâs established customer base and driving new business opportunities in Ireland, a country which is currently enjoying a boom period as one of Europeâs fastest growing economies.
Sterling Commerceâs move to formalise its presence in Ireland is in line with a growing trend by global businesses to establish offices in the region and to maximise the business advantages offered by one of the most vibrant, technology-driven economies in Europe. PriceWaterhouseCoopers reported earlier this year (1) that 1,200 overseas companies have chosen to set up bases in Ireland. In addition, the United Nations Conference on Trade and Development (2) reported that in 2003, Ireland was the only country in the EU to enjoy a sharp increase in foreign direct investment; more than doubling its inflow.
Simon Bond, VP Sales EMEA at Sterling Commerce said: "From working with local customers we have discovered that Irish businesses are collaborative by nature and have very strong community user groups. As such, we have seen a growing demand for our innovative B2B collaboration solutions in the Irish Market in recent years. Whilst the majority of our competitors currently serve the Irish market from the UK, we feel it is important to have experts on the ground who understand exactly how the Irish market operates. This will allow Sterling Commerce to deliver B2B solutions and services that meet our existing and prospective customersâ business, industry and all important regional and local needs on a day-to-day basis."
Sterling Commerceâs existing Irish customers include big brands spanning the financial and retail / CPG sectors such as BNP Paribas, Heinz Ireland, SuperQuinn, Bank of Ireland and Glanbia.