42 OBJECTS EXPANDS SALES TEAM TO SUPPORT INCREASING DEMAND FOR SERVICE-ORIENTED BUSINESS APPLICATIONS

London, 21 March 2005 – Forty Two Objects Limited, the new-generation technology provider of business-responsive applications and components for a Service-Oriented Architecture (SOA), today announced the appointment of Steven Singleton to its expanding customer-facing team. With more than 20 years’ experience in senior IT sales roles, Singleton’s appointment will provide a valuable extension to 42 Objects’ existing team, enabling the two year old company to capitalise on the increasing demand for Service-Oriented Business Applications (SOBAs) in the UK’s financial services sector.

Singleton began his career in 1984, at Hewlett Packard, where he focused on HP’s relationships with major system integrators and software houses. Singleton’ s exposure in the financial markets arena has seen him working with The Dodge Group and OST Business Rules. An industry expert, Singleton’s strength lies in aligning business strategy with sales, using his in-depth understanding of the challenges of today’s major financial institutions and extensive experience of working collaboratively with technology and consulting partners to deliver real solutions to clients.

Steve Singleton, account director, 42 Objects, comments: "Forty Two Objects’ suite of Service-Oriented Business Applications caters directly for financial institutions that need to bridge efficiency gaps in their core business and legacy applications. In today’s market, industry leaders can no longer tolerate gaps in efficiency, slow application development or a lack of future-proofed applications. Forty Two Objects is breaking new ground by offering a suite of services-based applications, engineered using sophisticated, generalised and reusable business patterns, to deliver a viable alternative to the work arounds, manual processing, temporary spreadsheets and sheer force of will that still remain commonplace within today’s financial institutions."

Jeremy Wood, CEO, 42 Objects, says: "In recent years the financial services sector has experienced significant changes from a regulatory and market perspective, matched with unparalleled pressures to reduce cost and improve efficiencies. Where services-based applications have been costly and time intensive in the past, the growth in Web-services standards provides a welcomed green flag for the increasing number of financial institutions looking to a future within an SOA environment."

Wood adds: "With the addition of Steve to the 42 Objects team, we will be well placed to meet the needs of our growing client base. Looking forward, Steve will further our ability to rise to the challenge of increasing our inroads into London’s major financial institutions and driving new business initiatives throughout the sector."

Become a bobsguide member to access the following

1. Unrestricted access to bobsguide
2. Send a proposal request
3. Insights delivered daily to your inbox
4. Career development