ProTrak is a major innovative force in the development and delivery of Client Relationship Management (CRM) and Sales Force Automation (SFA) software that is designed specifically for traditional and alternative investment managers. More than 17 years of experience developing CRM solutions for asset managers qualifies ProTrak to serve the special needs of institutional, fund of hedge funds and hedge fund firms. Mr. Watson, who joined the firm from Thomson Financial will be responsible for managing and driving ProTrak's sales process.
Simon Koziel, President, said "We are very pleased that Mr. Watson is joining our team. We believe that his experience and industry knowledge will enhance ProTrak's ability to help our clients with their critical business issues and strategic initiatives." Recently, ProTrak has experienced a 25% growth in its client base, primarily among alternative asset managers. "This success can be attributed to the increase in sales of the ProTrak Advantage product line, which is the platform that integrates those functions most critical to grow assets under management, retain clients, raise the level of customer satisfaction and manage efficient organizations with ease and transparency", Koziel says. "The most recent release, ProTrak Advantage 3.0, contributed greatly to solving the needs alternative asset managers for effective and reliable multi-dimensional relationship management for institutional and wealth management clients, supporting e-mail retention and compliance requirements and providing seamless Outlook integration."
"ProTrak's focus has always been to listen to our clients and respond to their needs" added Koziel. "It is very clear that the alternative market has become more aware of the benefits of ProTrak's integrated, industry-focused approach towards increasing the level of productivity and integration with proprietary portfolio accounting and offshore administrative information on one platform."