"Trade-Ideas exceeded every requirement we asked of it. The no cost, proof-of-concept and simplicity of adding Trade-Ideasâ vast analytical capabilities to our Laser platform were enough to convince us to move forward," said Serge Pustelnik, Business Development Director for Genesis Securities LLC. "From our customerâs perspective, the flexibility to model any strategy or choose preconfigured set-ups and the toolâs ease of use made Trade-Ideas the only choice for idea generation."
The rapid integration of the two applications is the reward of a fast-track implementation process developed by Trade-Ideasâ development team. Their mission is to never be on the critical path to getting a partnerâs customers to use Trade-Ideas. The result is more active pipeline of integration work.
"Genesis Securitiesâ decision is further testimony of our ability to deliver value, differentiation, flexibility, and performance to our partners and their customers," said David Aferiat, Managing Partner at Trade Ideas LLC.
"Genesis Securities is the industry leader in low cost, direct access trading. With the exciting addition of Trade-Ideas and its idea generation capabilities, our customersâ trading performance and risk management are greatly improved. This combination puts our customers into a position of far exceeding conventional trading expectations," said William Yeh, CEO of Genesis Securities.