The second delegation will have a format similar to the first, with an emphasis on one-on-one meetings between American business leaders eager to bring their goods and services to Libya and their counterparts from the North African country.
Praise for the first delegation was widespread from the participating companies. Sebastien Imbert of Derco Aerospace praised the fantastic organization and great service of the delegation, noting that he would definitely recommend New Fields to other companies. [It was] a very good delegation, added Audie Zimmerman of AM General, creators of the military Hummvee and civilian Hummer. Bob Pope of Bell Helicopter characterized the event as a great opportunity.
Several companies in the first delegation, excited by the results of their participation, have made plans to open offices in Tripoli. The first delegation involved meetings organized by New Fields between members of the American delegation and over two hundred senior Libyan government and industry officials, including representatives from the National Oil Corporation, the Ministry of Health, and the Qadhafi Foundation.
Last years end to U.S. sanctions on Libya and internal economic reforms encouraged many American companies to investigate the opportunities available in this North African nation. Seeing the opportunities available in this newly available market, New Fields, a leading consultant on emerging markets in the Middle East and North Africa, organized a series of events to introduce Libya to the U.S. business community.
New Fields held the Libya-U.S. Enterprise Conference in Washington on July 14-15, 2004, an event described by USA Today as the first conference here in more than two decades on U.S. investment and business opportunities in the North African nation. Following the conference, New Fields held the NEFEXPO 04 trade fair in Tripoli on October 10-13, 2004, giving companies from thirty countries an opportunity to meet thousands of leading Libyan importers, buyers and distributors.