Forrie Bear is the friendly face of TeddyTrust, the Child Trust Fund launched by Foresters Friendly Society, and behind the costume was Mark Rothery, Chief Executive of the Society.
Mr Rothery, who was also recently elected President of the Association of Friendly Societies, dressed up as Forrie Bear to officially launch the TeddyTrust CTF and he's pictured here 'bearing all' to celebrate the launch. A rare sign that not all of the UK's leading financial experts and leaders take themselves too seriously.
"We wanted to do something a bit different, and because Forrie Bear is our mascot we thought London Zoo was the perfect venue for our launch," he said. "Interest in Child Trust Funds has been tremendous since the official launch of the Government initiative, and we expect Forrie Bear to play a starring role as parents and grandparents look at the options for investment."
He continued: "All children signed up for TeddyTrust will receive their own Forrie Bear, an ever-present reminder of their investment. What's special about Forrie is that he is designed to be the recognisable face of the ongoing investment as far as the child is concerned, throughout their childhood. This encourages the child to take an active interest in their savings fund from an early age - a key factor in the Government's thinking behind the Child Trust Fund initiative.