Los Gatos, CA & New York, NY, February 23, 2005 â Vhayu Technologies today announced that the name of its flagship real-time and historical market data analysis platform has been renamed Vhayu Velocityâ¢ from Vhayu Market Data Solution. This rebranding marks the platformâs new and enhanced functionality that has been added to meet the rapidly evolving needs of high-frequency, advanced trading applications as computer-aided program trading accounted for more than 50% of the volume on the New York Stock Exchange in 2004.
The new trademarked brand leverages the established Vhayu name and highlights the emerging technology firmâs achievements in supporting a growing customer base comprised of major brokers, hedge funds and trading system vendors that require the fastest analytics and trading technology software available. Use of the Velocity name is effective immediately and will be incorporated throughout Vhayuâs marketing, communications, product initiatives and new web site, also re-launched today.
"Renaming our flagship product Velocity reflects the trading realities in todayâs markets and our sustained commitment to quickly adapt to and meet the evolving needs of our customers around the world," said Jeff Hudson, CEO of Vhayu. "However, thereâs nothing really academic about it. Velocity is the market-proven platform, a highly scalable, real-world solution built for financial institutions that need exceedingly fast technology to capture, store and analyze massive amounts of market data in milliseconds for the development of a wide range of applications, from pre- and post-trade quantitative analysis, algorithmic and program trading strategies and real-time compliance, to market sweeping for best execution, stock filtering and transaction cost analysis. With Vhayu Velocity, brokers and hedge funds are able to confront and meet the oncoming challenges of Reg NMS without incurring any significant investment in additional hardware or database software."
Commented Robert Iati, managing director at TABB Group, the financial marketsâ strategic advisors, "In the last few years, monumental industry changes have caused a dramatic increase in market data volume. Today, traditional market-data aggregation, distribution and analytics technology do not stand up to this new flood of data. If firms want to compete in this new environment, they need to do more than rethink their data products and services â they need to re-engineer their data architecture from the ground up with more modern and tailored technologies."