Advanced Equities Financial Corp. Chooses Albridge Solutions for Enterprise Data Consolidation, Portfolio Performance Reporting and Replicated Data Services

April 11, 2005 - Lawrenceville, NJ and Chicago, IL - Albridge Solutions, Inc. and Advanced Equities Financial Corp. ("Advanced Equities") announced today that they have entered into a definitive agreement to implement Albridge Solutions Wealth Reporting and Replicated Data Services throughout Advanced Equities’ independent broker dealer network which currently includes Round Hill Securities, Inc. and First Allied Securities, Inc.

"We are very pleased to announce this partnership with Albridge Solutions," said Advanced Equities President Adam Antoniades. "After a rather extensive evaluation of other products and companies in this space, it became clear to us that Albridge Solutions was in the best position to satisfy our specific requirements. Albridge Solutions’ portfolio accounting and performance reporting application will provide our advisors with the tools necessary to increase productivity and provide their customers with a greater level of service." Mr. Antoniades added, "Additionally, Albridge Solutions’ Replicated Data Services will allow us to remain at the forefront of our industry by utilizing the Albridge data within other mission critical business applications such as compliance monitoring and reporting and other competitive purposes."

"Given the costs and challenges associated with creating and maintaining the systems necessary to generate a consolidated view of the customer, many firms are now utilizing our Replicated Data Services to jumpstart a variety of enterprise-wide business initiatives including compliance," Greg Pacholski, President and CEO of Albridge Solutions said. "By having direct access to a cleansed and consolidated data source, firms are better positioned to identify and resolve potential compliance issues. We believe that the success of future compliance solutions will be predicated on a firm’s ability to access timely, accurate and complete customer information which has long been a core focus here at Albridge Solutions."

Albridge’s Wealth Reporting provides financial institutions, their advisors, and their permissioned clients with immediate, on-demand access to the transaction-level data that's critical to successful wealth management. Albridge clients are provided with a hierarchical view which provides users at all levels the ability to securely view, analyze and report on their respective clients and/or account information. Advisors can create on-line portfolios, households of any combination of clients or accounts and can generate in-depth reports to use in their practices. Users are also empowered with the ability to automate the preparation of regularly reoccurring statements and reports as well as e-mailing them to clients - effectively streamlining business operations, enabling increased productivity and allowing more time to gather (and retain) assets.

The Albridge Performance Reporting solution is a Web-based solution that delivers portfolio accounting and performance reporting to financial advisors and their clients. Comprehensive and deep in its data consolidation and delivery abilities, Albridge’s solution does not require any software installation and its automated, user-friendly interface does not demand extensive computer knowledge. Online tutorials and live 800 number are available for users who need assistance. Albridge’s Replicated Data Services deliver a fully reconciled and consolidated set of files encompassing the prior day’s investment activity, including transaction and position data.

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