Kevin Adams, Metrics Partnersâ President stated, "Frequently small and early-stage investment technology companies based in Europe have products that are appropriate for the American market but donât have the financial resources to deliver an appropriate message. Now they can leverage our relationships, knowledge, and technologies to effectively support their marketing and sales messages to North American technology buyers without large outlays of capital."
Part of the Metrics Partners strategy to reach out to European investment technology companies is a marketing strategy of its own including an expanded presence on Bobsguide. "Everyone in our industry knows Bobsguide and they do a great job. They have a large following of both suppliers and buyers of investment technology products here and in Europe," stated Adams.