The business case for the handset-activated prepaid top-up solution for mobile operators is very strong and is proven to significantly increase the profit margin from the prepaid subscribers' base. This is achieved by allowing subscribers recharge their prepaid mobile account from a variety of payment sources including their bank account, ePurse, credit card, debit card, etc.. This can occur anytime, anywhere, in a secure, convenient and simple manner for the subscriber, and provides substantial cost savings for the operator compared with traditional voucher or scratch card recharge. It also serves to increase subscriber loyalty and reduce churn amongst a traditionally volatile group.
The mobile payment solution provides a secure and easy way for subscribers to effect payment for goods and services purchased using their mobile phone. The subscriber can pay using a credit card, debit card, dedicated e-purse, bank account or charge to their phone account. This solution is particularly well suited for low value digital purchases such as ring tones, pictures, audio clips and parking tickets. Building upon the extensive experience that Macalla has in deploying secure, multi-device and multi-channel mobile transactional platforms and applications within the finance sector, this partnership brings to operators a proven, secure and out-of-the-box mobile payment solution.
According to Niall O'Cleirigh, CEO Macalla Software, "Operators need to work with solution providers that both understand and are proven to have delivered against the needs and challenges of key players within the mobile eCommerce market - including operators, financial institutions and payment intermediaries." He goes on to say, "SchlumbergerSema's global reach will result in significant promotion of our joint offering into the world's leading mobile operators. This partnership is a result of Macalla's positioning as Europe's leading provider of mobile eCommerce platforms and applications and we are delighted to join with SchlumbergerSema in this manner.
With more than 20 years telecom experience and as the world's leading supplier of smart cards, SchlumbergerSema provides the strongest set of business and operational solutions to the industry serving over 350 operators world-wide. The portfolio of services includes complete end to end as well as component based solutions for customer care and billing. With the largest installed base of pre and post paid billing systems, the company is uniquely positioned to deliver fully convergent billing. SchlumbergerSema also provides messaging services, Customer Relationship Management solutions, secure wireless application services, SIM and USIM smart cards.