At the initiative of the Messe Basel, the Enterprise IT Buyer's Club was set up as part of the Orbit/Comdex Europe 2002. Itprovides IT decision-makers with a neutral information and consultingplatform and aims at supporting IT managers in decision-making, implementation and sales processes. The fair management has signed on qualified experts for the job: The analyst and consulting partners GigaGroup, Systor and the communications agency L&W MarCom will act as independent intermediaries between manufacturers and users. The Orbit/Comdex Europe 2002,European trade fair for professional information technology featuring an international congress, will take place in Basel, between September
24 and 27.
The fair management's prime aim is to generate added value for the visitors.
For the first time, they are given the opportunity to evaluate the fair's wide range of services from a qualitative point of view and to include all aspects of
a successful IT strategy in their considerations.
The Enterprise IT Buyer's Club (hall 1.0, stand D80) covers an exhibition
space of more than 200 square meters and presents a wide range of services. Apart from the classical 1:1 consulting sessions for IT decision-makers, the partners will also hold several roundtables a day.
Specialist discussions on topical issues such as CRM, Collaborative Commerce, Enterprise Application Integration, Outsourcing/ASP, Web strategies, Online PR or Branding will take place in a relaxed atmosphere.
The partners of the Enterprise IT Buyer's Club As an independent IT knowledge partner, GigaGroup provides the IT decision-makers with background information for their various decisions underlines the business aspect in IT, and points out the latest trends and stumbling blocks in IT. The analysts' specialist knowledge is based on many years' experience in executive functions and a sound
understanding of local and global interconnections in most IT disciplines.
The IT service provider Systor supports IT decision-makers with neutral consulting services for their current or planned IT strategies, ranging from technical design to implementation and operations. Thanks to their expertise and pragmatic experience in major projects, the consultants can act as intermediaries between Business Consulting and ITImplementation.
As a specialized communications agency for IT companies, L&W MarCom is the competent partner for innovative communications. The globally active
communications company offers consulting for all issues concerning
modern corporate communications, from crisis communications to sophisticated branding strategies for large companies.
Return on Investment in CRM Projects - Prof. Dr. Reinhold Rapp captivated
his audience Cologne, 26.07.2002
Whenever Professor Dr. Reinhold Rapp, Managing Partner of CRM Group, outlines his view of Customer Relationship Management (CRM), his comments
attract a great deal of interest. And when Reinhold Rapp accepted the invitation
from Systor GmbH & Co. KG to participate in its "Return on Investment in CRM
Projects" event held on June 19, 2002 in Cologne, a number of people with an
interest in CRM decided not to miss the opportunity to hear him speak.
Concrete examples, such as the story of the cowboys and the army, amused the
audience and illustrated the conflicts that have to be solved in CRM projects: how can CRM be used to optimize the benefit both to the company and to the customer relationship manager? Reinhold Rapp neatly put obvious and
not-so-obvious examples into a CRM context. In conclusion, before applying CRM in an operating environment, a company must first decide whether the aim is to improve customer relationships or merely to optimize sales processes.
Stephan PlÃ¼ss and Klaus Schwinn, both from Systor, explained the use of IT and
business intelligence in CRM projects. Beat Rohrbach, Executive Director at UBS,
reported on CRM in practice. With the CRM project SUBITOP, UBS and Systor together developed a successful, integrated customer advice and sales
platform. This talk in particular highlighted the benefits of CRM. Reinhold Rapp
again captured the audience's attention with his concluding remarks. He urgently advised companies to first of all identify the needs and desires of their customers and to structure their sales and customer service processes around these needs and desires. In most cases, the focus is on optimizing internal processes and improving customer relationships.