SAGE TARGETS ACCOUNTANCY FIRMS WITH 'ADVANCED' PRODUCT RANGE

Sage has renamed its high-end corporation tax and accounts production product range for accountants to help differentiate its offerings for small and large accountancy practices, as well as corporate accounting departments. The products to be renamed are:

*Sage Corporation Tax Professional - to become Sage Corporation Tax Advanced
*Sage Final Accounts Production Professional - to become Sage Accounts Production Advanced

The objective of the name change is to help the company's accountants division to position the products as the ideal solution for the larger and more sophisticated end of the accountancy market as well as corporate users. The mainstream products retain their names and continue to provide easy-to-use solutions for smaller accountancy practices.

Jerry Luckett, general manager for Sage's accountants division says, "There is a common misconception about Sage that we only provide solutions for small practices. In fact, our customers include some of the biggest accountancy practices and companies in the UK. In fact 14 out of the top 20 firms use Sage Corporation Tax Advanced and Sage Accounts Production Advanced. We're hoping that the repositioning will help accountants to recognise these products as high-end solutions. Sage is committed to building on its market leading position in both of these product areas."

The changes will come into affect on 1st February 2002. Other Sage
accountants products remain unaffected.

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