Customer Engagement

The era of hyper-personalization in banking

In today's competitive financial landscape, generic banking experiences are no longer sufficient. This article explores how Artificial Intelligence (A...

July 28, 2025
7 minutes

Banks waste 70% of IT budgets on legacy tech – is AI the answer?

Banks are spending 70% of their IT budgets just to maintain outdated legacy systems, stifling innovation and driving up costs. A new RS2 whitepaper re...

April 2, 2025
3 minutes

Inside Day 3 at Adobe Summit 2025: AI, Speed, Scale

Day 3 of Adobe Summit 2025 spotlighted agentic AI, real-time personalization, and embedded finance as the new backbone of marketing. Brands embracing ...

March 21, 2025
5 minutes

Adobe Summit Days 1& 2: Key trends & takeaways

At Adobe Summit 2025, AI dominated discussions on marketing, automation, and measurement. Key highlights included Jamie Dimon on leadership, Fospha’...

March 20, 2025
8 minutes

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The churn tsunami ISVs face: How embedded finance is becoming the retention lifeline

ISVs face a churn crisis, but embedded finance offers a powerful retention lifeline—deepening customer relationships and driving long-term growth....

March 3, 2025
7 minutes

AI Revolution: fintech firms race to integrate gen AI

Generative AI is revolutionizing fintech, enabling personalized advice, streamlined operations, and enhanced fraud detection. The future of AI in fint...

February 13, 2025
4 minutes

Top 10 strategies to elevate cybersecurity in fintech

Fintech companies must prioritize cybersecurity to protect sensitive data and maintain customer trust. This article outlines 10 key strategies to enha...

February 11, 2025
4 minutes

Top 10 game-changing innovations in Open Finance 2.0

As Open Finance evolves into its next phase, the 2.0 era promises to redefine financial services by expanding beyond traditional banking, unlocking in...