There is no doubt that reward schemes are a decision driver for consumers to shift their financial services towards retailers, who are increasingly becoming a threat to retail banks. In recent research by ICM Unlimited it was found that more than 50% of consumers are considering financial services with their supermarket because of competitive pricing
There is no doubt that reward schemes are a decision driver for consumers to shift their financial services towards retailers, who are increasingly becoming a threat to retail banks. In recent research by ICM Unlimited it was found that more than 50% of consumers are considering financial services with their supermarket because of competitive pricing and loyalty rewards.