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ABN AMRO finalises acquisition of BUX

ABN AMRO has completed its acquisition of BUX, a leading European neobroker. The collaboration aims to enhance investment opportunities for both new and seasoned investors, positioning the combined entity as a top platform in the Netherlands.

  • Marina Mouka
  • July 4, 2024
  • 2 minutes

ABN AMRO Bank N.V. has officially completed its acquisition of BUX, a prominent European neobroker based in Amsterdam. This acquisition, first announced in December 2023, marks a significant milestone for both companies. The deal, finalised after obtaining necessary regulatory approvals, allows ABN AMRO to expand its digital offerings while providing BUX with the resources and support needed for continued growth and innovation.

Annerie Vreugdenhil, Chief Commercial Officer Personal & Business Banking, said, “I am extremely excited that BUX has now officially joined the ABN AMRO family. In combination with BUX, we can help clients begin to take control of their financial future at an early stage in their lives. BUX has made this extremely easy through their innovative and user-friendly platform. We cannot wait to build on that and improve our offering for future generations.”

Founded in 2013, BUX has rapidly grown to become one of Europe’s leading neobrokers, boasting over 500,000 clients across eight markets, including Belgium, France, Germany, Spain, Italy, Austria, and Ireland.

Despite the acquisition, BUX will continue to operate as a wholly owned subsidiary of ABN AMRO, maintaining its brand and innovative approach that has made it popular among new-generation investors. The BUX logo will now feature ABN AMRO’s endorsed logo, symbolising the strong backing and resources of the established bank.

Yorick Naeff, CEO of BUX, highlighted the benefits of the collaboration, stating, “We are proud of the successful completion of this acquisition. Through this collaboration, we combine ABN AMRO’s extensive expertise in personal finance and investing, and its years of experience with the capabilities offered by BUX’s accessibility, knowledge of future generations, and user-friendly investment platform. This allows us to better serve the new generation of investors while maintaining our speed, agility, and unwavering commitment to innovation.”

Joint vision and client benefits

The acquisition positions the combined entity as the number one platform for new investors in the Netherlands, aligning with ABN AMRO’s growth ambitions. Together, BUX and ABN AMRO aim to deliver a unique and comprehensive investment proposition. This collaboration is designed to support first-time investors with step-by-step guidance while offering more expertise and a broader portfolio for seasoned investors.

Clients of both ABN AMRO and BUX can look forward to innovative developments aimed at enhancing their investment journeys. Initiatives are already underway to build bridges between the two platforms, improving accessibility and user experience for all clients.