A Guide to Cross-Channel Attribution
75% of visitor conversions now happen over multiple visits (Google, 2016) emphasising how the journey to conversion now spans across multiple channels, devices and sessions – leading to a rise in cost of customer acquisition. Exciting new ways to capture customer interactions, and assign true value to marketing activities have emerged to counter these complexities,
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Editorial Team
- August 29, 2017
- 1 minute
75% of visitor conversions now happen over multiple visits (Google, 2016) emphasising how the journey to conversion now spans across multiple channels, devices and sessions – leading to a rise in cost of customer acquisition.
Exciting new ways to capture customer interactions, and assign true value to marketing activities have emerged to counter these complexities, and this Fospha whitepaper will discuss how a Customer Data Platform is key to effective attribution.
