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Kx parent, FD announces Contract Win in Gaming

FD (AIM:FDP.L, ESM:FDP.I) announces that it has signed a contract with a FTSE 100 gaming company for the use of Kx technology to provide data analytics services. The contract win follows a successful proof of concept in which Kx provided operational intelligence that demonstrated a compelling return on investment versus traditional database solutions and open source alternatives. The customer is one of the world’s leading sports betting and gaming operators with over four million customers globally and processes billions of transactions per day.

According to industry analysts Global Markets Insights, the retail analytics markets will surpass $13 billion by 2024. In attacking these markets, Kx will target potential customers including gaming, retail and airline and e-Commerce giants to address opportunities around customer yield, customer churn and pricing analysis.

Brian Conlon, Chief Executive Officer of Kx, commented: “This contract win is a powerful endorsement of our technology and we are very excited to work in partnership with this leading gaming company to help them to develop real-time insights across their activities. This win further demonstrates the flexibility of our horizontal technology which is being used across many industries in a variety of areas such as real-time analytics, Industrial IoT, cybersecurity and Artificial Intelligence.”