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Worldpay increases BestDay website conversions by 15%

BestDay Travel Group, online travel agency (OTAs) leader in Mexico and one of the largest in Latin America has selected Worldpay as its online payment provider.

Worldpay has helped BestDay expand into new global markets, including Mexico, Brazil, Argentina and the US, resulting in a 15% rise in payment conversion rates.

The partnership with Worldpay will bring together two innovative giants from the travel and payment industries. BestDay works to promote and improve travel packages while Worldpay provides in-depth knowledge and state-of-the-art payment technology to help companies reach new customers and improve their buying experience.

Along with offering local support in a number of countries, Worldpay has also provided detailed insights on transactions, as well as statistics on fraud and decline rates. With this information, BestDay is able to better understand their customers and determine how payment preferences and spending habits differ between each market – ultimately enabling them to tailor their offers to the needs of individual travelers across a variety of markets.

Christian Kremers, CEO of BestDay, said: “At BestDay we are always looking to expand into more markets, and now with Worldpay we can offer a broad range of payment solutions across the globe. Worldpay is the key partner in providing our existing customers with a personalized online experience, offering payment methods that cater to their individual needs. We see the traveler as the beneficiary of this partnership because they will be able to enjoy the most complete payment solutions in the market, as reflected by the 15% increase in payment conversion rates.”

The partnership has also given BestDay the ability to successfully optimize and process payments locally, removing surcharges and making the overall check-out process quicker, simpler and more affordable for all of its customers.

Justo Benetti, Business Development Manager, Latin America, Global eCom at Worldpay said: “Today’s travelers want to be offered a service that operates within their own country, free from additional costs. For travel agencies, the key to good service is delivering a localized experience individual to each market, while also keeping the process simple and fluid as they continue to expand into new territories. With years of industry expertise and cutting-edge insights, this is exactly what Worldpay hopes to achieve for BestDay and its customers.”