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Axis Bank UK Drives Retail Deposits with PBF Solutions

Axis Bank UK, a wholly owned subsidiary of Axis Bank Ltd., India's third largest private sector bank, is working with financial technology and marketing services specialist PBF Solutions to grow its retail customer base in the UK.

PBF solutions is also assisting with the bank’s digital marketing strategy including managing PPC activity, increasing its brand awareness through presence on financial comparison and aggregator sites, and continuing to enhance the customer experience.

Aaditya Rathod, Head of Retail Banking at Axis Bank UK said: “We wanted to grow our presence in the retail sector, and attract new customers for our range of savings products. Working with PBF helped us to tailor our offering to what customers really want, and the company’s origination platform, supported by its expert marketing services, has enabled us to consistently meet our business requirements. We are very well positioned for future growth, and will be working with PBF to introduce further new savings products to our portfolio in 2016.”

AXIS Bank UK first engaged PBF Solutions in 2014, to launch its 1, 2 and 3-Year Fixed Term Deposit Accounts to UK savers through static PDF-based postal application process. Subsequently in summer 2015, PBF worked with Axis Bank UK to design, host and maintain its secure online platform to enable customers to explore the savings products, and apply online to open fixed deposit accounts.