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Alex Williams
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Back to all SSP Limited announcements

Sterling joins SSP’s Keychoice distribution platform

Sterling Insurance Group is the latest insurance provider to join the SSP Keychoice distribution platform, offering a bespoke product targeted at the emerging wealth market. The new Executive Living product will be launched on 1 June and offers exclusive access to all brokers using SSP systems, including members of the Keychoice platform.

The product is aimed at individuals who may need contents insurance of up to £150,000, extending the reach of Sterling beyond its traditional High Net Worth (HNW) customer base. Making the product available on Keychoice will allow brokers to offer more choice to customers who may previously have been underinsured or not eligible for products providing higher levels of cover. This proposition is supported by Sterling’s award-winning claims service. 

Adrian Coupland, Managing Director, Data and Distribution at SSP, said: “SSP Keychoice helps independent brokers and intermediaries to compete more successfully, with improved access to the market and products tailored to the specific needs of customers. We’re delighted to add the new Executive Living product to this offer, building on our successful partnership with Sterling.”

David Sweeney, Director – Personal & Commercial Insurance at Sterling Insurance Group, commented: “The SSP Keychoice platform broadens our distribution reach and allows us to take what we are already doing well and expand it into a new and growing segment of the market. This exciting next stage in our partnership with SSP demonstrates our commitment to growth through continuing to offer choice and providing excellent service to our valued customers.”