The winner of the Future of Money Art Award 2014, held in conjunction with Consult Hyperion's Tomorrow's Transactions Forum, is Sunnyside, entered by Renee Verhoeven and David Carr. Entries to the Future of Money Art Award once again challenged payments and identity industry members with exciting, creative visions of potential futures.
The theme of the 2014 Award was ‘Identity is the New Money'. Sunnyside challenged viewers to consider whether money is the best store of value and whether identity could be monetised, using wearable technologies and big data analytics. That, the winning entry stated, could potentially lead to a complete decentralised value system that links social backing with power and value. Sunnyside concluded that ‘it pays to be nice'.
Other shortlisted entries were Selfie Money by Jonathon Keats and The Culturists by David Benque.
The Award, which has run since 2009 alongside Consult Hyperion's Tomorrow's Transactions Forum and, previously, the Digital Money Forum, was sponsored in 2014 by Alaric, an NCR company. Andy Brown, marketing director, Alaric and Alaric representative on the judging panel, said, "With its reflection on today's connected world and high quality presentation the Sunnyside entry was felt by the judges to be the best response to the theme of Identity is the new Money. It challenges all of us in the payments industry to consider how identity, used today to authenticate a consumer, could become a more important element in deciding the value of the transaction."
Tomorrow's Transactions delegates appreciated the left field perspective provided by the Award artists - delegate feedback as always listed the competition as a valued part of the Forum.
Next year's Tomorrow's Transactions Forum will again take place at One America Square, London.
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