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Emirates NBD Chooses Zafin to Power Customer-Centric Strategy

Zafin, the leader in Product and Pricing Lifecycle Management for the financial services industry, is pleased to announce that Emirates NBD has selected Zafin’s miRevenue to power its customer-centric relationship banking strategy.

During the first phase, Emirates Bank will implement the miPricing module of miRevenue across its retail banking operation.

“We are thrilled to work with Emirates NBD to implement miRevenue to power its customer-centric strategy,” said Anugopal Venugopalan, managing director of Zafin. “Relationship pricing continues to be a key differentiator for financial institutions worldwide.”

“At Emirates NBD, our vision is to be the most dynamic financial service provider in the Middle East,” said Fuad Mohamed, Vice President, IT, Emirates NBD. “As market leaders, we are constantly looking for innovative ways to deliver more value to our clients by pricing products based on the entire value of their relationship with the bank.”

Moving forward, Emirates NBD plans to extend miRevenue to the rest of the Emirates NBD group.