Welcome Real-time, the global leader in innovative loyalty solutions, yesterday announced that it has been awarded by MPE Award during Merchant Payment Ecosystem conference standing in Berlin, in the Data Information category. Welcome Real-time won this Award for its innovating Analytics Portal for payment schemes.
The Welcome Analytics Portal is a Business Intelligence (BI) tool designed for retail banks running loyalty schemes such as nationwide program or local coalition. This tool enables business users to easily slice, dice and drill down on their data. It benefits to both the retail bank and their merchants participating in the loyalty scheme. It allows businesses to transform data into actions to improve profiling performance and revenue generation.
The Portal has already been adopted for one year by Alpha Bank in Greece, which operates ‘Alpha Bank Bonus’, a successful points-based loyalty coalition. Leonidas Kassoumis, Executive General Manager Consumer Financing of Alpha Bank, said: “The Welcome Analytics Portal helps us to identify opportunities to target promotions both for the bank and our retail partners, encouraging our customers to use their Alpha Bank payment cards more frequently. This helps us achieve a much better level of customer engagement that delivers more transactions for the bank, incremental revenue for our retail partners but more importantly, make customers happy.”
MPE awards recognize the outstanding role of services providers within the payment and acquiring ecosystem. “Welcome Real-time allow, by tracking data related to their business or market directly, both retail banks and participating merchants can build a better insight into their customer’s behavior and attitudes” says Leon Dhaene, Chairman of the Awards. “The case of Alpha Bank in Greece demonstrates clearly the tangible success of the solution, in particular related to redemptions.” Leon adds.
Philippe David, CEO Welcome Real-time, said: “When everyone speaks about Big Data, Welcome help their customers to leverage on worth payment and loyalty data. After the successful launch of the merchant portal, we are delighted that this analytics portal gets this prestigious MPE award.”