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SpryWare sales strategy yields strong results

SpryWare increases client base after product enhancements and alliance initiatives 

SpryWare, a premier provider of ultra low latency feed handlers and direct market data technology announced today that it has increased the number of new clients signed due to product enhancements and alliance expansion initiatives put in place earlier last year.

SpryWare, founded in 2005, has been aggressively expanding its suite of solutions by developing key partnerships and pursuing product enhancement strategies.  In recent months the company has partnered with firms to offer hosted and managed solutions, trading execution platforms, a consolidated complex order book feed, and an instant messaging trading platform.  Additionally, the company has enhanced its own product set, offering direct market access, an enhanced tick data offering, and expanding on products and services offered in its proximity cloud environment.

"Our goal has always been to offer users more cost-effective options to access market data and execute on trading strategies," said Daniel May, co-founder of SpryWare, "The alliances we have created in the industry along with our product enhancement strategy has all been in pursuit of that goal, and reaching this target is an important step in demonstrating the success of that strategy."

"It's a significant accomplishment for our firm," said Paul Zinone, Vice President of Sales & Marketing, "In an increasingly competitive and cost sensitive marketplace, we give trading firms of all size and structure an opportunity to compete.  More and more users are coming to us, looking for better, more cost-effective options, and with the alliances and product enhancements we now have, we can give them the tools they need to succeed."

The company plans to continue on this course. In addition to the recent partnerships with Pico Technologies, Embium LLC, EESAT and LiquidityBook, SpryWare plans on announcing several new alliances later this year. The company is also working on other product enhancements to be announced in 2014 that are aimed towards the continued expansion of its product suite and giving clients more comprehensive, cost-effective market data solutions.