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Open GI appoint new Group Head of Marketing and PR

Open GI, has strengthened its marketing operation with the appointment of Helen Andrews as Group Head of Marketing and PR

As a senior level marketer with a Professional Diploma in Marketing, Helen has over 12 years’ experience in business to business marketing across professional services, insurance and technology sectors.

Helen previously held senior marketing roles at Business Link where she was Marketing Manager before being promoted to Head of Marketing and Events. Prior to joining Open GI, Helen was Head of Marketing at PowerPlace.

In her new role, Helen will be responsible for delivering effective marketing strategies and brand values across all four brands of Open International, including Open GI, PowerPlace, Blue Fire Communications and Mi.

Commenting on her appointment, Helen Andrews, said: “I am thrilled to be leading the Marketing department and looking forward to the challenges this role will bring. My experience of the industry and brand awareness will allow me to ensure that Open GI and its associated brands are strengthened in the marketplace.”

Simon Hughes, Sales and Marketing Director, Open GI, said: “I am delighted to have such an experienced individual as Helen take on this essential function. With Helen’s level of expertise in business to business marketing within insurance and technology industries, she will undoubtedly strengthen Open GI’s brand and position in the market.”