NASDAQ OMX (NASDAQ: NDAQ) announces that the trading in Betting Promotion Sweden AB (short name: BETT) shares will commence today on First North at NASDAQ OMX Stockholm. Betting Promotion belongs to the Consumer Services sector and is the ninth new company to be admitted to trading on First North in 2012. Betting Promotion was previously listed on NGM Equity. This marks the 30th switch from NGM to NASDAQ OMX Nordic markets.
Betting Promotion is a betting company that trade in large scale on sporting events with a small and efficient organization and high degree of automation. A majority of Betting Promotion’s turnover comes from betting exchanges where they have been market makers since 2003. The betting exchange is an open market place where buyers and sellers meet and decide the odds and the volume for the bets. The company also delivers odds to bookmakers who are given risk free access to updated odds and Betting Promotion’s liquidity.
Johan Moazed, CEO of Betting Promotion, said: “Through our move to First North we expect to gain increased and more focused exposure towards both private and institutional investors in order to support our continued expansion. We are confident that it will enable Betting Promotion to optimize our resources with an increased focus on a positive development both for the company and our shareholders.”
Emelie Jarnesten, head of NASDAQ OMX First North, commented: “We congratulate Betting Promotion to today’s listing and welcome them to First North, one of Europe’s most liquid growth markets. We continue to see a steady inflow of listings at First North and NASDAQ OMX remains committed to support growth companies like Betting Promotion in raising capital and to maximize its exposure to the global investor community.”
Betting Promotion Sweden AB has appointed Sedermera Fondkommission AB as Certified Adviser.