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Roberta Ganeo
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Will Wiegler Appointed Chief Marketing Officer of The TAS Group

Proven Business Executive Brings Strategic Leadership and Hands-On Experience to Drive Next Phase of Company Growth

The TAS Group, the leader in sales performance automation, today announced the appointment of Will Wiegler as Chief Marketing Officer. In this role, Wiegler is responsible for global marketing for The TAS Group and its intelligent Dealmaker sales performance automation software.

“Will has a proven record in building and driving growth in global, complex businesses. He understands what it takes to provide cloud-based solutions that deliver sales effectiveness for B2B companies,” said Donal Daly, Chief Executive Office at The TAS Group. “I’m thrilled he is joining our leadership team at The TAS Group.”

Before joining The TAS Group, Wiegler was Vice President of Marketing at BigMachines, one of the fastest-growing cloud software companies, where he led the company’s strategic marketing programs, branding, and lead generation activities resulting in rapid, profitable growth and expansion of its customer base across a diverse mix of vertical markets. Prior to joining BigMachines, Will directed marketing, technical publications, and software development teams at companies including Digital Equipment Corp, Spire Corporation and CUSeeMe Networks; directed usability research at User Interface Engineering; and developed go-to-market strategies and branding for technology start-ups including Konarka Technologies and AnVil Informatics. Will earned an MS degree from Syracuse University and State University of New York and a BS degree from Hobart College.

“I am delighted to join The TAS Group and to work closely with this talented team to drive the Company into the next phase of growth,” said Wiegler. “With the surge in cloud computing and the growing focus on maximizing sales performance, The TAS Group has an exceptional opportunity to deliver the benefits of its software-driven sales performance automation to businesses worldwide.”