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Atlanta, Georgia Office

3930 East Jones Bridge Road
Atlanta
GA
US

Owings Mills, MD Office

25 Crossroads Drive, Suite 200
Owings Mills
MD
US

Los Angeles Office

11150 Olympic Blvd, Suite 600
Los Angeles, CA
US

The Hague, Holland Office

Loire 200-202
The Hague
NL

London, UK Office

Baker's Hall 7 Harp Lane
London
GB

Singapore Office

30 Cecil St. #22-02/08 Prudential Tower
Singapore
SG

Scottsdale, Arizona Office

7272 E. Indian School Road
Scottsdale
AZ
US

Jersey City, NJ Office

10 Exchange Place, 23rd Floor
Jersey City
NJ
US

Brookfield, Wisconsin Head Office

255 Fiserv Drive
Brookfield
WI
US

Sydney, Australia Office

Level 14 124 Walker Street
North Sydney
AU

Luxembourg Office

4 Rue d'Arlon
Luxembourg
LU

Uxbridge, UK Office

7 Roundwood Ave
Uxbridge
GB

Lake Mary, Florida, US Office

600 Colonial Center Pkwy
Lake Mary
FL
US

Telephone

617-217-2816

Contact

Melanie Cousins
[email protected]
Back to all Fiserv announcements

Fiserv to Produce Personalized EMV Cards

Fiserv, Inc. (NASDAQ: FISV), the leading global provider of financial services technology solutions, announced today that it will begin personalizing chip payment cards based on the Europay MasterCard Visa (EMV) standard. The EMV card features a micro-processing chip that stores cardholder data securely, helping reduce the number of fraudulent transactions resulting from counterfeit, lost and stolen cards.

"As the U.S. payments industry looks for ways to minimize card-related fraud loss and comply with new data security standards, EMV provides a next-generation alternative to magnetic stripe bank cards," said Jorge Diaz, president, Output Solutions, Fiserv.

EMV sets the worldwide standard for bank cards used by businesses and consumers and was established to define the functional requirements for both chip card and chip-reading terminals. The EMV chip requires the merchant terminal to provide a PIN before it allows the card data to be read. Once the PIN is entered and verified, the smart card chip authorizes payment. According to EMVCo, the organization responsible for managing the EMV specifications globally, approximately one billion EMV cards have been issued worldwide and 15.4 million point-of-sale terminals accept EMV cards.

"Increasingly, U.S. travelers abroad find that their magnetic stripe bank cards are rejected," said Diaz. "This leads to embarrassing and compromising situations that can now be avoided with EMV chip cards. Along with greater convenience and merchant acceptance, cardholders may also benefit from reduced card fraud."

The adoption of dual-interface chip technology also helps prepare the U.S. payment infrastructure for the arrival of near-field communication (NFC) mobile payments by building the necessary infrastructure to accept and process chip transactions that support either a signature or PIN at the point of sale.

"Fiserv is committed to delivering the payments technology that our clients want now, while anticipating what they will need in the future," said Diaz. "In 2012, Fiserv will also implement solutions to process EMV transactions."