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Financial Simplicity Sydney Head Office

Level 10, 60 Carrington Street

Financial Simplicity London Office

288 Bishopsgate


+61 2 9940 0388


Stuart Holdsworth
[email protected]
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Financial Simplicity appoints new COO

Financial Simplicity, a leading supplier of wealth management technology and services for mass tailored portfolio management announced the appointment of Enda Mahoney as the company's Chief Operating officer. As COO, Mahoney will manage finance, sales, marketing and human resources together with a broad focus on global growth.

Mahoney has over 19 years of experience in financial markets, having held a number of senior roles in General Management, Business Development and Software Engineering. In his last role at BlackRock Solutions, Mahoney was responsible for developing their presence in the Asia Pacific region. Prior to BlackRock Mahoney was COO at IMPACT Investing an Australian based equity analytics specialist acquired by BlackRock Solutions in 2008.

“Enda brings with him many years of experience in the financial software space, excellent industry and software sales experience in global markets,” said CEO Stuart Holdsworth,. “He joins us at a time when we are experiencing tremendous local and international growth having recently commenced working with two of the world’s leading Custodian and Wealth Managers in delivering their next generation UMA platforms.”

Commenting on joining Financial Simplicity, Mahoney said "Financial Simplicity has an exciting future ahead, our technology is at the cutting edge of mass tailored portfolio management. As wealth management in the UK and Australia make the change from commission based services to fee for service demand for our technology is growing rapidly”.