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Imagine Voted #1 ASP Vendor in Asia Risk Survey

Imagine Software, a leading provider of real-time portfolio and risk management solutions worldwide, today announced it was recently voted by financial technology users as the top ASP vendor in Asia Risk magazine’s Technology Survey 2009.

The award for the firm’s service, which also marked Imagine’s first entry into Asia Risk’s list of Top 10 Overall Vendors, dovetails with on-going developments in Imagine’s Asia-Pacific operations that include a doubling of its Hong Kong office space to accommodate additional sales, product specialist, and client support positions. Gilbert Tam, Imagine’s new Director of Sales–Asia, is the latest appointment and brings with him more than 17 years of sales and marketing experience in the Asian financial services sector. Prior to Imagine he served in senior executive positions at Thomson Financial, Xinhau Finance, and Standard & Poor’s.

“I’m very enthusiastic about the opportunity to represent Imagine in the region,” said Tam. “The worldwide financial crisis focused attention on the absolute need for risk controls. Investors now expect effective risk management and transparency as a matter of course, and investment management professionals look to solutions like Imagine’s to keep investors satisfied while simultaneously controlling infrastructure costs. Our clients, such as the award-winning Dragonback Capital Ltd. in Hong Kong, Goldman Sachs JBWere Equities in Sydney, and Minerva Capital Management Ltd.—a new fund launch in Hong Kong—can attest to this.”

According to Imagine’s Asia-Pacific Regional Sales Director based in Sydney, Angus Johnston, the addition of Tam and others is the next step in advancing the firm’s regional business plans. “We know that combining our institutional-grade portfolio and risk management solution with a cost-efficient ASP deployment option represents a very unique and attractive value proposition,” Johnston stated. “With Imagine’s ASP-based service,, professionals at hedge funds, market makers, sovereign wealth funds, banks, broker-dealers, and proprietary trading desks can benefit from the very same robust portfolio, risk, and on-demand reporting capabilities enjoyed by some of the world’s largest financial institutions. Real-time performance means they can examine ticking P&L and greeks, perform sophisticated risk analytics and stress tests at any time, plus generate and distribute user-customized reports on demand – day or night.

“From an operational perspective,” Johnston concluded, “implementation and integration with existing systems, prime brokers, and other service providers can be measured in weeks. In addition, our comprehensive ‘software+data+services’ solution approach means that Imagine also handles all of the important data management and IT support concerns.”

“I’m delighted that an executive of Gilbert’s caliber will lead our Hong Kong sales efforts as we capitalize on the forward momentum we’ve established in our Asia-Pacific operations,” said Yvonne Dahl, Global Director of Sales and Marketing at Imagine’s New York headquarters. “All of us feel Imagine’s real-time, institutional-grade capabilities plus its affordability will compel the region’s financial professionals to closely examine the benefits that some of their peers already enjoy. We all look forward to an exciting year in the Asia-Pacific region helping firms gain new capabilities while managing costs.”