London 29 June 2006: Rhyme Systems, a leading supplier of international innovative front to back office systems, has appointed its first PR and Marketing Manager, Nicola Harley, to help raise the profile of the company.
Based in London, Harley will be responsible for driving business and sales growth within the asset management and brokerage industry and generating awareness and understanding of Rhyme's core strengths.
Rhyme specialises in helping buy-side investment firms unlock the hidden value of the back-office. Rhyme's customers include Lloyds TSB, Barclays, Jupiter, Rathbone, Brewin Dolphin and Coutts.
Harley's intial tasks involve reviewing the current marketing and PR activities and implementing new innovative marketing tools to penetrate through the market.
Steve Young, Director of Rhyme Systems, commented: "This is an exciting time for Nicola to join Rhyme, with the recent product launch of rhymeSIGHT. Her appointment will enable us to raise awareness of our capabilities in the asset management arena and secure new clients."
Harley's marketing career spans over a decade, predominantly in the IT and telecoms sector. Previously she worked for direct marketing service company, Lloyd James Group Plc, Corporate Communications (Europe) Limited and
business-to-business dot-com company, PaperX.