SIA Technology Management Conference - New York, June 21st, 2006 - Pyxis Mobile, Inc., a leading provider of innovative wireless software that meets the diverse needs of the financial services industry, announced their mPlatform Alliance (mPA) partnership with Bigdough, the world's premier provider of capital markets contact and ownership data. This initiative will deploy their integrated client relationship management (CRM) application to their customers anywhere, via their mobile device.
Bigdough users will be able to view the profiles of their key market contacts, as well as update information in the Bigdough CRM, regardless of the availability of a wireless internet connection. Bigdough is an important tool for anyone working in the equity capital markets and being able to access critical contact information through the convenience of a handheld device is a huge value-added technological innovation that is found nowhere else in the marketplace.
This sophisticated technology has been made available to Bigdough clients through their participation in Pyxis Mobile's mPlatform Alliance (mPA) program. Bigdough can now wirelessly deploy their CRM data and reporting to their users' mobile devices, allowing for an instant handheld extension of their vast system. This alliance will provide Bigdough with the tools to give their users real-time information, at any time, from any location, thus improving client satisfaction and providing a more efficient method for institutional marketing, sales, prospecting and relationship management.
Jonathan Brickman, EVP and Global Head of Business Information Systems at Bigdough said, "Our partnership with Pyxis Mobile is just another step in our core mission to provide our client base with more practical tools and work flow solutions. Pyxis Mobile's solution will allow our clients to work remotely and not lose a step when away from the office, which will drive more revenue. We have the highest client service standard to maintain which is why we chose Pyxis Mobile as our strategic partner".
Shane Hughes, the CEO of Pyxis Mobile said, "Pyxis Mobile is focused on raising productivity and fulfilling wireless demand through the use of wireless products designed specifically for mobile users. Our partnership with Bigdough allows them to provide their mobile professional users with easy-to-use, standards-based tools that give them access to real-time customer contact and sales information".