London, 4 October 2004 - Linedata Services, a leading provider of software and services to the global financial services marketplace, today announced that Baring Asset Management, its first ever customer to use Landmark (the first generation of LongView Trading), has successfully gone live with the latest version.
Baring Asset Management (BAM) is a global investment management company that currently manages over £17 billion / US$30.9 billion / Euro 25.4 billion on behalf of clients located around the world. It offers a wide range of equity and fixed income management activities on behalf of their clients in domestic and international markets, through absolute return funds, mutual funds, segregated institutional accounts and private clients.
BAM recently set out to achieve Microsoft® Windows® XP desktop compliance as part of a group-wide migration to Microsoft® Windows® XP. As part of this project, it decided to upgrade to the latest version of LongView Trading.
A customer since 1994, BAM has used LongView Trading mainly for managing its Equity portfolios. It is now looking to use LongView Trading to manage other asset types and use more of the functionality that has been progressively built into recent versions as part of Linedata Services’ active R&D programme.
James Whyte, Head of Business Systems for BAM, commented, "We were impressed with the success of the move to the latest version of LongView Trading. In the next few months we are looking forward to deriving additional business benefit from the new functionality of this version of the system."
John Legrand, LongView Operations Manager for Linedata Services, said, "BAM was our first customer to use LongView Trading and we are delighted that they have realised significant benefits immediately after moving to the latest version of the product. We continually look to improve our systems to meet the requirements of the marketplace, and this is an excellent case in point of a customer being able to leverage such developments to their advantage."