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Maconomy And IBM Hold Forum On Marcoms Accounting

Leading international accounting and financial systems company Maconomy, and IBM are joining forces to hold a forum on marcoms accounting practice on Wednesday 21st November 2001 at the Charlotte Street Hotel, 15 Charlotte Street, London, W1P 1HB.

The event will demonstrate, to marketing agencies of all kinds, the benefits of integrated job costing and accounting systems designed specifically for that sector. Particular topics will include why industry specific workflows and functionality are essential for sound financial control and the benefits of integrated job management technology.

Also represented at the event will be Leo Burnett London who will be highlighting the benefits they have derived from implementing Maconomy throughout their agency.

The agenda for the forum is as follows: -

9.00 – 9.30 Coffee and registration

9.30 – 9.40 Introduction - Andrew Marples, Maconomy

9.40 – 10.00 Importance of business software - Jan Holm Moller, Maconomy in the marcoms industry (ex.McCann-Erickson)

10.00 – 11.00 The Maconomy solution - Fenella Garvey, Maconomy

11.00 – 11.15 Coffee

11.15 – 12.00 Working with Maconomy - Richard Ganson, Leo Burnett

12.00 – 12.30 IBM in the marcoms sector - Andrew Keeling, IBM

12.30 Lunch

Anyone wishing to attend the forum should
telephone Charlotte Costin on 020 8843 7000