WWS One to One

The OnetoOne Marketing module is an integral component of the WWS omnichannel banking suite that transforms any banking channel into an efficient communication tool to maximise the opportunity to sell new services and enhance the consumer’s experience regardless of how they interact with their bank (ATMs, digital signage, internet, mobile, social networks, etc.).

Through the OnetoOne Marketing module, banks can build a high value added ‘personal relationship’ with their customers, even through an impersonal channel such as an ATM. Beyond idle loop configuration, it is possible to define the associated marketing point for each campaign at a specific stage of the transaction (idle loop, authorisation, host message, counting banknotes, printing receipt).

Thanks to integration with a CRM system or preloaded customer information, personalised one-to-one messages can be uniquely tailored to the client profile: they can include service advice (for example ‘please collect your new card’) as well as sales promotions and pre-approved offers, or marketing campaigns targeting specific locations and customer segments.

For further information, click here : http://www.aurigaspa.com/eng/banking/products-and-solutions/shared-services/one-to-one-marketing/ 

Download our brochure : http://www.aurigaspa.com/pdf/Auriga_WWS_One2One_ENG.pdf

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Tags:
ATM ; Marketing ; one-to-one messages ; interactive campaigns ; CRM

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