Fortumo launches Messaging Platform to strengthen its user acquisition, monetization and retention capabilities

30 November 2017

The mobile payments company Fortumo is today launching its global Messaging Platform. The Messaging Platform enhances Fortumo’s carrier bundling and direct carrier billing solutions. Merchants can now reach consumers through messaging in more than 100 countries.

“Fortumo has substantial experience in managing messaging for bundling, payments and user retention on behalf of some of the largest digital content merchants. Giving all merchants access to messaging creates additional opportunities of growth for them. It’s a logical step in helping our customers accelerate their expansion into emerging markets,” said Andrei Dementjev, Chief Operating Officer of Fortumo.

Fortumo’s Messaging Platform gives merchants a global communication channel to their customers for authentication (2FA), payment notifications and reminders as well as promotional messaging. Key features of the Messaging Platform include:

  • Turnkey launch capability of worldwide SMS messaging
  • Can be used stand-alone, or combined with bundling and payment solutions
  • Direct connectivity to carriers for high speeds and deliverability
  • Pay-as-you-go model with no fixed budget or upfront payments required

“Running a successful digital business has a clear formula: acquire users, convert them into paying customers and retain them for incremental revenue. Bundling, payments or messaging alone is not sufficient, but combining the three capabilities means it’s easier for our merchants to solve the equation,” added Dementjev.

Fortumo’s direct carrier billing platform is used by Google Play, Spotify, iflix, Sony, HOOQ, Gaana, EA Mobile, Gameloft, Kinguin and thousands of other digital content providers. One integration with the platform enables digital merchants to collect payments from subscribers of more than 350 mobile operators.

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