Alberta Motor Association Selects Guidewire Solutions to Enhance Data Management, Analytics, and Digital Capabilities

Edmonton, AB and Foster City, CA - 5 January 2017

Canadian insurer to leverage Guidewire Data and Digital products for deeper insights to better respond to policyholders’ needs and provide an enhanced customer experience 

Alberta Motor Association (AMA), a membership organization serving Alberta and the Northwest Territories, and Guidewire Software, Inc. (NYSE:GWRE), a provider of software products to Property/Casualty (P/C) insurers, today announced that AMA has selected Guidewire DataHub™ and InfoCenter to support its data and analytics strategies. The company also selected Guidewire Quote and Buy Portal for Policyholders™ and Account Management Portal for Policyholders to enhance the digital experience for its policyholders.

AMA selected Guidewire Data and Digital products to transform its commercial and personal lines of business, beginning with personal auto and property, complementing their earlier selection of Guidewire InsuranceSuite™. The company’s commercial lines deployment will follow in 2017.

“We selected Guidewire because we wanted a tightly integrated and configurable suite of products to improve operational effectiveness, efficiency, and customer service through a client-centric view of policyholder information,” said Collin Moody, vice president and chief information officer, AMA. “We are impressed with the progress and direction of Guidewire’s Data and Digital products.”

Guidewire Data and Digital products will enable AMA to:

  • Improve the ease of doing business for staff by providing them with robust operational reporting capabilities to access reports and conduct queries independently;
  • Better map and convert data through the full InsuranceSuite product line;
  • Empower policyholders with self-service policy servicing and inquiry capabilities; and
  • Save significant costs by not having to develop and maintain an internally-built portal.

“We are pleased that AMA has extended its adoption of Guidewire InsurancePlatform™,” said Ken Shapiro, group vice president, Americas Sales, Guidewire Software. “We applaud their goal of adapting and delivering on their business objectives, and offering innovative customer experiences to further their reputation.”

The Alberta Motor Association (AMA) is among the largest membership organizations in Alberta, representing more than 980,000 members. As a leading advocate for traffic safety, travel and consumer protection and crime prevention, AMA represents the interests of its members to industry and all levels of government and helps protect the things they care about most. 

Guidewire delivers the software that Property/Casualty (P/C) insurers need to adapt and succeed in a time of rapid industry change. We combine three elements – core operations, data and analytics, and digital engagement – into a technology platform that enhances insurers’ ability to engage and empower their customers and employees. More than 260 P/C insurers around the world have selected Guidewire. 

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