Welcome Real-time and Aimia roll out loyalty software for Commonwealth Bank of Australia

Aix-en-Provence, France - 21 May 2013

1.3 million Australians able to redeem rewards instantly at the point of sale at one of Australia’s favourite retail department stores

Welcome Real-time, the global leader in innovative loyalty solutions today announced that it is working with Aimia to deploy its Welcome XLS solution for the Commonwealth Bank of Australia’s(Commonwealth Bank) Awards credit card loyalty scheme. The technology is being hosted by Aimia, who works closely with the bank to develop the loyalty scheme.

The Commonwealth Bank recently expanded its Awards credit card loyalty programme, already the largest in Australia, so that the bank’s 1.3 million Awards members can redeem points instantly nationwide, at one of Australia’s favourite retail department stores, on the items of their choice from fashion to electronic, beauty and home products. The bank is now looking to extend its programme so that cardholders will be able to claim rewards at other participating retailers in Australia.

Philippe David, CEO of Welcome Real-time said, “We’re pleased to be working with Aimia on this project. Aimia is experienced in delivering and managing loyalty services to brands across various industry sectors and we are proud to be partnering with them on this vast loyalty scheme in Australia.”

Become a bobsguide member to access the following

1. Unrestricted access to bobsguide
2. Send a proposal request
3. Insights delivered daily to your inbox
4. Career development