New Access publishes a white paper on mobile banking apps

Geneva - 3 July 2013

New Access SA, a leading provider of front office solutions to banks and financial institutions, announces the publication of a white paper on Mobile Banking Apps by David Sikorsky, Head of Market Research.

Tablet apps offered to wealth management advisors are in a transition phase right now. While all research points to the fact that it will become a transformational technology for the sector, very few software solutions vendors seem to take it seriously and very few banks, outside of the US, have a clearly defined strategy. Larger IT vendors are not yet very well organized and many banks are still defining their strategies. In terms of functionality, research shows that the tablet apps will initially be used to create a better client experience and facilitate interaction between client-adviser, during account opening and account review processes.

This white paper by David Sikorsky, Head of Market Research at New Access, gives perspectives from major analysis company such as Gartner and offers insights of banking applications market and well as market penetration of iPad vs Androïd apps.

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