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Two thirds of business have not got a mobile strategy, says Software AG

email this aricle - Two thirds of business have not got a mobile strategy, says Software AG  - 3 April 2012 print this article - Two thirds of business have not got a mobile strategy, says Software AG  - 3 April 2012
Two thirds of business have not got a mobile strategy, says Software AG

Almost two-thirds (60%) of businesses are yet to develop an enterprise-wide mobility strategy, according to a recent survey by Software AG, a provider of business process solutions. The results gathered by the vendor at a recent mobility webinar revealed that 38% of those surveyed are yet to consider their strategy, while 22% have only begun initial research. Of those companies that have developed a mobile strategy, 15% have fully deployed them in their firms, while a further 25% confirmed that policies were already developed but only partly implemented.

The small, snapshot survey also found that for those projects already underway, more than two-thirds are developing their strategy fully or partially in-house, with only 8% delegating total responsibility to a third party vendor. "This highlights the importance which the overwhelming majority attach to maintaining control over changes and updates," said John Chasey, director of mobile at Software AG.

Reflecting the difficulties of predicting the precise direction of future device development, 60% plan to support all types of mobile handset devices, with only 15% looking to standardise on a single end point. The survey also found that the move towards a bring your own device (BYOD) policy is gaining momentum, with 73% of respondents confirming that their organisations already have, or plan to introduce, such a programme, which reflects the so-called ‘consumerisation of IT’ trend.

By Neil Ainger

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