According to IDCâs âWorldwide Business Analytics Software 2006 Vendor Shares and 2007-2011 Forecastâ1 report, SASâ sales of business analytics software rose to US$1.59 billion in 2006, an increase of 14.0 percent over the previous yearâs revenues in this category. In fact, SASâ growth was the highest among the top four business analytics vendors featured in the report, with the company now holding an 8.2 percent share of the overall market.
IDCâs definition of the business analytics software market includes 11 data warehousing and performance management tools and applications segments. In 2006, IDC ranked SAS first in worldwide advanced analytics and data warehouse generation tools revenue and second in sales of worldwide CRM analytic applications. SAS is also prominently positioned among the top five vendors in the query/reporting/analysis, data warehouse management and services operations analytics market segments.
âSAS is the only one of the top five business analytics vendors that focuses almost exclusively on business analytics,â said Dan Vesset, Program Vice President, Business Analytics Solutions for IDC. âSASâ focus and solution diversity contributed to the company achieving the third-highest momentum of the vendors in the business analytics market in 2006.â
According to IDC, the business analytics software market reached $19.3 billion in 2006, representing a growth rate of 11.2 percent. The authors expect the worldwide business analytics software market to continue to grow at a healthy compound annual growth rate of 10.3 percent over the next five years. Furthermore, IDC has made the following predictions about the future of business analytics:
â¢ Business analytics solutions will increasingly incorporate functionality for unified access and analysis of structured data and unstructured content, business process management, collaboration and workflow management functionality.
â¢ A broader set of organisations (in all geographic regions and of all sizes) is beginning to look at business analytics not just as a set of reporting functions, but as a means to gain competitive advantage through better decision management and process optimisation.
â¢ As consolidation among the leading business analytics vendors continues, a new generation of software vendor will target specific market segments with innovative new solutions.
SAS is well-positioned to capitalise on these trends, propelled by the companyâs reinvestment of almost a quarter of its revenues â 24 percent in 2006 â in research and development. SAS already facilitates integration of unstructured data into the established processes of business intelligence (BI) and information extraction and analysis of structured data.